PROBLEM
PROBLEM
NEWS IS BROKEN
Dissatisfaction and mistrust with the media is at an all-time high.
IN 1972
69% of the people TRUSTED news.
69%
31% DID NOT TRUST news.
31%
TODAY
34% of the people TRUST news.
34 %
66% DO NOT TRUST news.
66 %
EVEN WORSE NUMBERS
EVEN WORSE NUMBERS
CONFIDENCE IN TELEVISION NEWS
Trust is down to 8% for Independents & Republicans and 20% for Democrats.
IN 1993
55% of Democrats TRUSTED news.
55%
46% of Independents TRUSTED news.
46%
33% of Republicans TRUSTED news.
33%
TODAY
20% of Democrats TRUST news.
20%
8% of Independents TRUST news.
8%
8% of Republicans TRUST news.
8%
Now discourse & division is commonplace.
The decrease of trusted news sources has led to an increase in polarization.
WHAT HAS CHANGED?
Back in 1983, 50 companies owned 90% of news.
Today ONLY 6 COMPANIES own/control the media.
DISNEY
COMCAST
21ST CENTURY FOX
VIACOM
CBS
OTHERS